Welcome to the Coaching Table where we walk through insights on how to grow a thriving, scalable, and profitable Coaching Practice away from all the agency scams, certification mill scams, and more.Ok, so here’s something to think about: coaches spend hours trying to create content that connects with their audience, but what if they could do it in half the time without sacrificing quality?
Oh, that’s a big one. Content creation is such a pain point for so many coaches. It’s not just about writing something—it’s about making it resonate, right?
Exactly. And that’s why tools like Gemini, Google’s advanced AI model, are so fascinating. They’re not just helping coaches save time; they’re actually enabling them to create content that’s more strategic and impactful. It’s like having a personal content strategist who works 24/7.
That’s such an interesting way to think about it. So, where do you even start with something like this? I mean, how does a coach go from staring at a blank screen to having content that really speaks to their audience?
Well, the first step is planning. Coaches need to get really clear on their niche, their audience, and their goals. For example, if you’re a leadership coach, you’d want to define who you’re working with—are they executives, mid-level managers, or team leads? And what are their pain points? Are they struggling with accountability, team dynamics, or maybe decision-making under pressure?
That makes so much sense. And I imagine the format matters too, right? Like, whether it’s a blog post, a LinkedIn article, or even a video script, the way you frame your request probably impacts the results.
Absolutely. And tone is another big factor. Do you want it to be professional, conversational, or somewhere in between? All of these details help Gemini deliver exactly what you need. Once you’ve got that foundation, you can start using specific prompts to generate content.
Ok, so let’s talk about those prompts. What’s an example of a really effective one?
One of my favorites is the blog topic generator. You could say something like, “Generate 10 blog post topics for a leadership coach serving mid-market companies with 25-500 employees.” That’s so much more targeted than just asking for generic leadership advice.
Oh, I love that. And it’s not just about being specific—it’s about aligning the content with real business challenges. Instead of vague self-improvement tips, you’re addressing issues like accountability gaps or ineffective meetings. That’s the kind of content that actually resonates.
Exactly. And it’s not just blogs. Think about LinkedIn posts. There’s a prompt for writing a 200-word post about why monthly coaching sessions fail without integrated KPI scorecards. It even includes a personal anecdote and a counterintuitive insight. That’s such a smart way to showcase expertise and spark engagement.
LinkedIn is such a powerful platform for coaches, especially those working in the corporate world. Posts like that not only demonstrate expertise but also invite conversation. And then there’s email marketing—another area where Gemini really shines. That 5-email nurture sequence example really stood out to me.
Oh, absolutely. It’s all about addressing objections, providing value, and positioning coaching as the perfect solution. Each email builds on the last, tackling common concerns and showing how coaching bridges the gap between knowing what to do and actually doing it.
And let’s not forget case studies. One of the prompts showed how to draft a case study for a mid-market manufacturing company that improved manager retention by 40% through coaching. It included everything from initial challenges to measurable results and even a client testimonial. That’s the kind of social proof that really resonates with decision-makers.
Totally. Case studies are so powerful because they make the benefits of coaching tangible. It’s one thing to say, “Coaching can help your business,” but it’s another to show concrete numbers and a clear success story. That’s what builds trust.
And then there’s video content, which is becoming more and more important. One of the prompts was for a 90-second video script explaining the difference between traditional coaching and hands-on coaching. It even included a metaphor and three specific benefits. That’s such a great way to grab attention quickly and keep viewers engaged.
Video is huge right now, especially for social media and websites. But it’s tricky because you have to get your message across in such a short amount of time. Having a prompt that helps you structure your script is invaluable.
And what about webinars? One of the prompts was for a 60-minute webinar outline on “The Five KPIs Every Mid-Market Leader Should Track Weekly.” It included everything from an opening hook to interactive elements and a closing call-to-action. That’s such a comprehensive approach.
Webinars are such a great way to establish expertise and generate leads. And having a detailed outline like that makes the whole process so much easier. You’re not just winging it—you’re delivering value in a structured, impactful way.
Another thing I found fascinating was the idea of repurposing content. One of the prompts showed how to take a 1,500-word blog post and turn it into LinkedIn posts, Twitter threads, Instagram carousels, and an email newsletter. That’s such a smart way to maximize your content.
It really is. Repurposing not only saves time but also ensures consistent messaging across platforms. And it’s a great way to reach different segments of your audience, depending on where they spend their time online.
And then there are the advanced techniques for getting even better results. For example, layering context. Instead of one massive prompt, you start with a foundation and build on it. Or using Gemini’s multimodal capabilities to analyze existing content and identify gaps.
Those techniques are so helpful, especially for coaches who want to refine their strategy over time. And creating prompt templates for recurring needs is another great tip. It’s all about working smarter, not harder.
But it’s not just about creating content—it’s also about measuring its effectiveness. Using Gemini to track metrics like website traffic, LinkedIn engagement, email open rates, and conversion rates is such a smart way to connect content to business outcomes.
Absolutely. If you’re not tracking performance, you’re missing out on valuable insights. And having a simple spreadsheet template to track those metrics makes it so much easier to see what’s working and what’s not.
And finally, integrating Gemini-generated content into a cohesive marketing system is key. It’s not about creating isolated pieces—it’s about building a content funnel that guides prospects through awareness, consideration, and decision stages.
Yes, and avoiding pitfalls like generic output or skipping the editing process is crucial. AI can do a lot, but it’s the human touch that makes the content truly authentic and impactful.
Exactly. AI like Gemini is an incredible tool, but it’s just that—a tool. It’s how you use it that makes all the difference. For coaches, it’s about leveraging these prompts to amplify their impact while staying true to their voice and expertise.
Well said. It’s amazing how much potential there is here, not just for creating content but for transforming how coaches connect with their audience and grow their businesses.
Absolutely. It’s an exciting time to be in the coaching space, that’s for sure.
It really is. And with tools like Gemini, the possibilities are endless.And that's it everyone. That's the podcast. Remember, no coaching practice can grow without investing in marketing and having an online presence. You can do both for your practice today by creating your own free listing at Noomii.com. At "Noomii" we make coaching simple. Thanks again.